Start with a Story

Whoever has the best story wins.

About this program

Using the power of stories

Start with a Story gives you the tools you need to excel in leadership. We will teach you how to give the perfect presentation, develop talent, and help your organization reach new levels of success.

Benefits and take-aways

  • Understand why storytelling is so important and how to use it effectively

  • Discover our ABCDE framework for stories, demystifying how to create and understand stories in your organization

  • Learn what makes a story engaging and effective through our AAA model

  • Find out your organization’s narrative set and how to change it

  • Hone your presentation and negotiation skills with new tools and peer feedback

  • Use stories to become the ultimate leader, negotiator and life-long learner

  • See the ways you can use stories to empower you in every part of your life

  • Receive a unique certification

  • Work, learn and network alongside a diverse group of professionals

Participants

This program is for

  • Leaders, Managers, Coaches

  • Marketing, communications and PR professionals who want to take their storytelling to the next level

  • Anyone looking to become a compelling public speaker and a master negotiator

  • Anyone who wants to help others by using the greatest teaching tool available

Dates and Fees

Next program:

May - June 2024

EUR 1800 (+ VAT)
USD 2100

Scholarships available
Apply now

Format

Start with a Story is an open four-session program (two 2 hour-sessions/month)

During the program, you will experience:
Short lectures that introduce the shape and power of narratives, interactive modules for self-reflection, group discussions, live presentations from participants, practice negotiations using story, peer feedback

Content

Pre-reading

Session 1
Why we tell stories and why humans respond to stories
Foundations of storytelling and narrative theory
Session 2
Start with a Story!
Presenting with stories
Session 3
The importance and power of turnaround stories
Session 4
Telling stories in practice
Stories for leadership & negotiations

Review, Wrap-Up, and Certificate

Why Start with a Story

  • Change Perspectives

    Stories allow you to rapidly change the narrative in your organization leading to big results fast.

  • Create Trust & Personal Bonds

    Build real camaraderie among your team members and develop a spirit of collaboration that turns even routine tasks into meaningful acts.

  • Grab People’s Attention

    Nothing naturally grabs attention like a well-told story. It’s the most fundamental part of charisma, and now you can be an expert in it.

  • Motivate Greatness

    Stories are the force multiplier your team has been waiting for. They create the drive and motivation needed to do more than you ever thought possible.

  • Give Guidance

    Learn the best tools for mentorship and guidance, using humanity’s natural love of stories.

  • Impart Values & Goals

    A team without a shared set of values and goals can’t be expected to change the world. But when they are united through a story, the sky's the limit.

  • State-of-the-art

    We know the latest techniques and storytelling practices. You will learn them in our program and turn into an expert user.

  • Get an Edge

    The theory behind Start with a Story involves cutting edge science and an in-depth understanding of talent development cultivated over decades.

Why Stories are Essential

Stories bring the world into focus. While mountains of information can actually make decisions more difficult, the right narrative brings clarity. And yet, so many organizations do not understand their own stories. This leaves them open to a wide range of problems that are often impossible to overcome. Take control of the narrative by taking your storytelling skills to the next level. This is your opportunity to become a master at leadership, public speaking and negotiations. Start with a Story is the first program that utilizes narrative theory with the proven Autoris approach to produce insights and tools that are truly one-of-a-kind — you can’t get this anywhere else.