The Cultural Compass.
The fast way to map team culture.
A powerful tool for leaders and HR professionals to understand and optimize team and organizational culture. Based on leading cultural and motivation theories, it provides actionable insights to align team values with organizational goals.
USD 180, with the team report for your whole team.
1. Desired culture
A clear overview of what motivates your team members: the importance each individual places on key motivators such as recognition, work-life balance, and clear goals.
2. Current culture
Your team's current satisfaction with each motivator. Comparing importance with satisfaction shows the gaps, and the gaps are where improvement starts. We call this the Cultural Agenda.
5 minutes to capture your team culture, and how to optimize it.
Use cases and benefits
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Is this for you?
You lead a team and sense something is off, but can't quite name it.
You're planning an offsite, a merger, a restructuring, or a new team setup.
Your engagement survey produces numbers every year. The Compass produces a decision.
What you walk away with
A ranked picture of what your team actually values, not what you assume they do.
The gaps between what matters to people and what they currently get.
A cultural agenda: the two or three things worth working on first.
“I see people standing in front of whiteboards together, or hear colleagues explaining their Wheel of Motivation and Cultural Compass.”
Inspiring, insightful, actionable: I can highly recommend this to anyone working with people.
Cultural Compass examples
Three patterns we see again and again. In each chart, the green line shows how important a motivator is to the team, the red line how satisfied they currently are. The gaps are the cultural agenda.
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From numbers to a first step
Every Cultural Compass ends in a written report for the team: importance against satisfaction across all 16 motivators, the gaps ranked, and a cultural agenda you can take into your next offsite. It marks what to act on first and closes with a concrete suggestion for where your team can begin.
Your Cultural Agenda
The priority matrix plots each motivator by importance and gap. The field at the top right shows what to act on first, ranked by a fixed rule.
Where to start
One motivator to begin with, a guiding question for the team and two concrete first steps, followed by the next items on the agenda.
How it works
A quick, straightforward process. Each participant rates 16 motivators for importance and for satisfaction. Responses from team members are fully anonymous.
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The theoretical foundations
The Cultural Compass measures company culture based on 16 motivators, developed in-house and informed by the wider research on culture and motivation. Together they represent the most common values and drivers of motivation in the workplace. Below are some of the key authors and works on culture and motivation that shaped our thinking. The Cultural Compass is our own instrument, not a reproduction of any of them.
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Frequently asked questions
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Get your Cultural Compass today.
Actionable insights into your team culture, including the charts, data, and tools to act on them.
USD 180.